LAUNCH A CAMPAIGN 發起活動

字彙

launch a campaign

position as a leader

take a shot at

tale of the tape

文句

IBM has launched a marketing campaign to position itself as a cloud leader and take a few shots at Amazon Web Services. Much of your take on the tale of the tape will depend on your definition of cloud computing.


解釋

launch a campaign  發起一系列活動。 "campaign" 本是指軍事活動；現在大部分用在針對某一社會、商業、政治目的進行的一系列計畫活動。

position as a leader  以領導者自居；定位為領導者

take a shot at  試著去奪取

tale of the tape  相互比較。來自拳擊用語，指兩個對手的背景比較。所以最後一句可以理解成：你對 IBM 和 Amazon 比較的結果主要取決於你對雲端運算的定義。